The Market Leaders Matrix offers an effective way to highlight leading providers in specific categories in our directories. It serves as a transparent orientation aid for clients to identify suitable partners and as a valuable tool for providers to make their services visible.
Aim of the Market Leaders Matrix
The Market Leaders Matrix is designed to make outstanding providers visible through clear criteria. It is based on a comprehensive evaluation that takes equal account of quality, reputation and performance. Clients benefit from a more optimized overview and easier access to top providers, while providers can strengthen their positioning and credibility.
Basis: The revised Feedbax Score
The Market Leaders Matrix is based on our revised Feedbax Score, which measures the quality and performance of providers in two dimensions:
Reputation Score
The reputation score rates the reputation of a provider based on customer reviews:
Feedbax ratings and recent reviews are weighted higher than older or integrated ratings from other platforms.
The integration of Feedbax widgets on websites strengthens online presence and has a positive influence on the rating.
Important note:
To ensure that your reputation score is calculated optimally, it is important that all reviews are fully integrated. For example, if you have 50 Google reviews but only 10 are integrated, only these 10 will be considered for the reputation score.
Clutch, DesignRush and GoodFirms: You can easily integrate all of your existing reviews in 10s via the dashboard. Simply click on the blue button “Integrate More Reviews” in the Reviews > Review Sources section of the dashboard.
Google, Trustpilot or ProvenExpert: It's just as easy to integrate these. Click on the white button below the displayed reviews in your Feedbax profile, which reads “Load More Reviews”, and integrate them in increments of 10 as well.
Delivery Score
The delivery score reflects the actual performance of a provider. The following aspects are evaluated:
The number of matching case studies that underline the expertise in the respective category. Several case studies with the expertise in app development have a very strong influence on the ranking in the app development category.
The number of case studies and thus the number of successfully completed projects.
The percentage allocation of services and thus the provider's focus on the respective category.
The completeness of the profile.
Criteria for inclusion in the Market Leaders Matrix
The following minimum requirements apply for inclusion in the Market Leaders Matrix:
Service focus: At least 10% of services are assigned to the respective category.
Website Link: The provider's website URL is stored in the profile.
Reviews: At least 6 reviews are available in the profile (Feedbax or integrated).
Matching case study: There is at least one case study that matches the respective category.
Feedbax score: The provider is among the top 15 in the category.
Thresholds in the matrix
The Market Leaders Matrix is displayed in two dimensions:
Upper half: providers with a delivery score of at least 200 points.
Right half: providers with a reputation score of at least 400 points.
Dynamic update
The Market Leaders Matrix is continuously updated and dynamically adapts to profile changes. This enables a fair and transparent evaluation and rewards real commitment and high quality.
Benefit for clients
The Market Leaders Matrix gives clients a clear overview of high-performing providers who stand out for their reputation and range of services. This transparency makes it easier to select the right partner for projects.
Benefits for providers
Providers benefit from increased visibility and can emphasize their expertise and reliability by being placed in the Market Leaders Matrix. In addition, an award strengthens the trust of potential customers and increases the chance of new orders.
How you benefit from the Market Leaders Matrix
Directories with market leaders: Categories in which at least two market leaders are qualified have a tab “Market Leaders”.
Direct linking: Suppliers can use their position in the matrix for marketing purposes. The Market Leaders Matrix can be accessed at the respective directory URL with the addition
#leaders(e.g.https://feedbax.de/app-entwicklung#leaders).
The Market Leaders Matrix creates a win-win situation: clients can more easily find the right partners, and providers can highlight their services in a targeted manner. It is a further step in promoting transparency and quality in our directories.